What is product placement? Actually I never know that product placement is one of the inexpensive strategies to promote products. It appears in movies, games, TV shows, and music videos.
The first product placement that I realize is in the Malaysian movie, Laila Isabella starring the lovely Nasha Aziz and the handsome Rosyam Noor. In the movie, Nasha Aziz was acting as a tomboy with cute short hair. However, that is not the main point. This movie is the first movie which makes me want to watch it again and again. This is because in this movie, Nasha Aziz wore my favourite brand, Converse. OMG! From cap to shoe all Converse, from the beginning of the movie until the end! Imagine how many fancy shoes, funky clothes, colourful socks and caps that she simply wears. I worked hard to earn money to get a pair of Converse sneaker but she just easily wears many type of Converse’s designs in a movie. Lucky her.
Next, in the movie “Sumolah” starring Afdlin Shauki, Awie, Gurmit Singh and Radhi Khalid shows Ogawa’s product in most scene in the funny movie. Afdlin and his friends were the participants for the Sumo competition. After they finished their hard training they would quickly sat on the Ogawa machine for treatment. In the movie also shows that when the old “tauke” of the Boleh Sushi Restaurant was sad he slowly putted his feet on the Ogawa machine for treatment too.
The latest movie I had watched was Zohan. In the movie, Zohan was an Israelian and he was one of the cruel soldiers. He did not like his job; he wanted to be a famous hairdresser. So he moved to America. When he safely arrived in America, he saw a huge hair saloon belongs to Paul Mitchell, the famous American hairdresser. I think that is not only product can be promote in movies, TV shows, music videos and games, but also boutiques, saloons and designers too. In this matter, the appearance will quickly increase their business and get more popularity.
So, to all product makers, producers, company managers or anybody who want to promote their product out there, product placement is the best way to make people quickly notice about your product. Besides that, it is an inexpensive way too.
The first product placement that I realize is in the Malaysian movie, Laila Isabella starring the lovely Nasha Aziz and the handsome Rosyam Noor. In the movie, Nasha Aziz was acting as a tomboy with cute short hair. However, that is not the main point. This movie is the first movie which makes me want to watch it again and again. This is because in this movie, Nasha Aziz wore my favourite brand, Converse. OMG! From cap to shoe all Converse, from the beginning of the movie until the end! Imagine how many fancy shoes, funky clothes, colourful socks and caps that she simply wears. I worked hard to earn money to get a pair of Converse sneaker but she just easily wears many type of Converse’s designs in a movie. Lucky her.
Next, in the movie “Sumolah” starring Afdlin Shauki, Awie, Gurmit Singh and Radhi Khalid shows Ogawa’s product in most scene in the funny movie. Afdlin and his friends were the participants for the Sumo competition. After they finished their hard training they would quickly sat on the Ogawa machine for treatment. In the movie also shows that when the old “tauke” of the Boleh Sushi Restaurant was sad he slowly putted his feet on the Ogawa machine for treatment too.
The latest movie I had watched was Zohan. In the movie, Zohan was an Israelian and he was one of the cruel soldiers. He did not like his job; he wanted to be a famous hairdresser. So he moved to America. When he safely arrived in America, he saw a huge hair saloon belongs to Paul Mitchell, the famous American hairdresser. I think that is not only product can be promote in movies, TV shows, music videos and games, but also boutiques, saloons and designers too. In this matter, the appearance will quickly increase their business and get more popularity.
So, to all product makers, producers, company managers or anybody who want to promote their product out there, product placement is the best way to make people quickly notice about your product. Besides that, it is an inexpensive way too.
GOOD LUCK!!!!!!!!!!!!!!!!!!!!!!!!!
The End...;p
1 comment:
Interesting observations...
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